GENERAL MANAGEMENT – What opportunities and threats did McDonald’s face? How did it handle them? What alternatives could it have chosen
GENERAL MANAGEMENT is crucial for the success of any organization.
CASE – 1 INTERNATIONAL CASE: MCDONALDS’S – SERVING FAST FOOD AROUND THE WORLD
Questions:
- What opportunities and threats did McDonald’s face? How did it handle them? What alternatives could it have chosen?
- Before McDonald’s entered the European market, few people believed that fast food could be successful in Europe. Why do you think McDonald’s succeeded? What strategies did it follow? How did these differ from its strategies in Asia?
CASE – 2 INTERNATIONAL CASE: THE ROAD AHEAD FOR SHANGHAI VOLKSWAGEN
Questions:
- Why was VW so successful in China while other companies failed?
- What would you recommend to Shanghai VW to remain successful in the future?
CASE – 3 INTERNATIONAL CASE: RESTRUCTURING KOREA’S DAEWOO
Question:
- What are the advantages and disadvantages of a hands-off, decentralized management approach?
- How can Daewoo stay competitive with the Japanese?
CASE 4: Jack Welch Leading organizational Change at GE
Question:
- Do you think it is ethical to engage in restructuring and delayering resulting in massive reduction of positions?
- How would you feel if you were the boss in the “workout” sessions being asked to leave the meeting while your subordinates discuss problems and suggest solutions to which you have to say “yes,” “no,” or “require further study”?
- Why would other companies agree to study their “best practices”?
CASE – 5 Could The Challenger Accident Have Been Avoided?
Question:
- What can you learn from this disaster that may be relevant to your organization or an organization you know?
- What do you think was the cause, or were the causes, of the Challenger disaster?
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